Tuesday, June 28, 2016
Friday, June 24, 2016
In the early morning of June 23, British voters decided, in a 52 percent to 48 percent split, to leave the European Union.
The largest economy in the now 27-country bloc, the referendum on EU membership has been closely monitored by international financial markets.
Applied Behavioral Economics For Wholesalers & Retailers
You have a wide assortment of products and services to offer. Should you present a large number of choices to consumers, or only a few? Should the options be concentrated in one prize zone, or several? What features and benefits should be presented?
These questions also apply in reverse. As a consumer you have many choices available to you. You need to be aware of factors that influence your decision making, often without your conscience awareness.
A soon-to-be-published research paper adds a spin to two tent-pole consumer behavior models; extremeness aversion and the paradox of choice.
The study suggests that increasing the number of mid-range choices may stimulate a decision to purchase a more expensive item. And, that providing a large number of fairly standard job postings may stimulate a candidate to apply for a more unusual job function or compensation plan. This is interesting, potentially useful, and contradicts prior research.
Thursday, June 23, 2016
FOR IMMEDIATE RELEASE New York, NY (June 23, 2016) - Randa participated in this year’s national “Take Our Daughters And Sons To Work Day”, held on April 28th. The company’s New York and New Jersey offices hosted 20 children at their parent’s offices. The children benefited from a full day of fun and educational activities, and gained an understanding of their parent’s jobs and work environments.
Family activities included designing and building a tie, touring Randa’s offices, learning about departmental functions, and a field trip.
Randa supports a culture that enriches their associates personally and professionally. “Take Our Daughters and Sons to Work Day” is a unique opportunity for the company to do so while investing in future generations.
Friday, June 3, 2016
Randa associates walked with Kenneth Cole in the flight against AIDS in the 2016 AIDS Walk New York. The fundraiser started and ended in Central Park and has raised more than 3 million so far this year. Kenneth Cole Productions raised an outstanding $83,759 for the cause.
Thank you to all who participated. We look forward to the AIDS Walk New York next year and other community involvement opportunities in the future.
Wednesday, June 1, 2016
At Randa, we believe in the mantra work hard, play hard. Life is short, work somewhere awesome.