Friday, April 22, 2016

Does Your Suit Have The Right Mix?

It was only a matter of time before we started to see tailored clothing incorporate more high performance elements to fit into the ever-rising trend of athleisure apparel.

Friday, April 8, 2016

Having It All: Fashion & Sustainability

As a global community, we’re becoming increasingly concerned about the impact that our consumption has on the environment. But is it possible to be committed to social and environmental ideals and still love fashion? That’s the question Nadine Farang asks herself in this introspective read, and the answer is yes.
You shouldn't have to choose between your ideals and your love of fashion. 

Nadine suggests that those that are fashion-obsessed but are equally concerned with social & environmental issues just like her can take efforts to making more thoughtful purchases. She also provides tips on how to get started. For example, one can slow down their relationship with "fast fashion". They can also purchase more elevated, timeless pieces and find a good tailor to maintain them instead of constantly buying new pieces.

Much of what Nadine discusses resonates with what Randa believes in; the importance of taking steps to positively impact our global community. We’ve been seeing a rise of consumer interest in items that are sustainable, handcrafted, and/or fair trade certified and are reacting to these needs. By partnering with companies like Mercado Global we’re on the path to advancing sustainable fashion in the future and purchasing with purpose.

This article is from

Road To North Korea

Road to North Korea By Michael Huniewicz

Shooting photos in North Korea is highly illegal. Most people that attempt at taking pictures there are usually caught and forced to delete there files.  This photographer was able to smuggle his images back home.

I think these photos give an amazing insight to the life of North Korea that not many people even know exists. You really learn a lot about there lifestyle just by scrolling through the images. Also makes me really appreciate the luxurious life we have all grown so used to here in the US.

A lot of people just try not to think about whats going on over at North Korea, but it is definately  a step in the right direction that people are documenting it for what it is (or trying too atleast).

(c) 2016, Ricky Montalbano

Randa and Kenneth Cole in Expanded Multinational Agreement

FOR IMMEDIATE RELEASE New York, NY (April 7, 2016) – Randa, the world’s leading men’s accessories company, and Kenneth Cole Productions have entered into a significant, multiyear, multinational licensing agreement spanning numerous product categories, including men’s belts, wallets, small leather goods, jewelry, slippers, headwear, gloves and scarves.

Kenneth Cole Productions Chief Executive Officer Marc Schneider said, “We look forward to building upon our strong relationship with Randa. Based on the excellent performance of our men’s accessory business to date, we are pleased to extend our agreement and expand our relationship. This partnership supports our strategic global initiatives and we are confident that Randa will continue to contribute to our growth in this important category.”

Randa Acquires R&S Sales Seasonal Footwear

FOR IMMEDIATE RELEASE New York, NY (April 7, 2016) – Randa, the world’s leading men’s accessories company has acquired the assets and operations of R&S Sales, a leading provider of men’s and women’s seasonal footwear. 

Consistent with strategy and leadership in Randa’s other classifications, the acquisition elevates Randa to the position of market leader in the seasonal footwear category.

Content Methodology: A Best Practices Report

The content marketing group, Contently, released a report by analyst Rebecca Lieb to help marketers improve their ROI by rethinking their approach. Research shows that 76% of B2B marketers plan to create more content in 2016 than in the previous year.

"Yet roughly two-thirds of marketers create content without any documented strategy, and over half of both B2B and B2C marketers are not clear on what a successful content program looks like within their organization. They lack a clear sense of both content objectives and the metrics that signal success," says Lieb.

The report reveals why organizations are adopting a content methodology in an effort to improve effectiveness. Developed through research and case studies by Contently and analyst Rebecca Lieb, “Content Methodology: A Best Practices Report” explains:
  • ·       Why a content methodology has become critical to modern enterprises.
  • ·       How leading organizations are developing a culture that facilitates the creation of great content.
  • ·       A step-by-step guide to developing a content methodology.
  • ·       A framework for continuously improving a brand’s content over time.

The report was published on April 5, 2016 by Contently.
See the full report here.

Thursday, April 7, 2016

Gucci adopts "see now, buy later" strategy

Major fashion houses continue to experiment with new go-to-market strategies.  Gucci adopts "see now, buy later" strategy but combines men's and women's into one show.
Gucci set to combine men’s and women’s shows from 2017, commits to 'see now, buy later' schedule

Gucci is to unify its men's and women's seasonal fashion shows from 2017, with creative director Alessandro Michele presenting just one combined collection each season.