Welcome to the new retail landscape
Overall, the apparel/retail industry experienced a challenging first half, a tough third quarter... and then things got worse. It wasn’t the weather. It wasn’t the weather or the strength of the American dollar. Nor was it product assortment or brand relevance or fear of terrorism, although all of these contributed to the challenge.
2015 was the retail apparel industry’s most promotional year on record yet stores continued to brim with too much inventory, and too few shoppers. The word “disruption” is too moderate to describe what is occurring. The retail landscape is in a state of upheaval, a tectonic shift, and the new landscape will not resemble anything we have previously known.