FOR IMMEDIATE RELEASE New York, NY (June 27, 2016) – MCG: Market Connect Group, the largest provider of in-store merchandising services to retailers nationwide, named Bill Brenner as its new president. Brenner comes to MCG after a 27-year career in the in-store service industry.
The importance of in-store service along with enhanced customer engagement, elevated brand awareness, sophisticated point-of-sale visual statements, optimized ease of shopping and omnichannel alignment are underscored in the new retail landscape. Brenner’s appointment is integral to MCG’s strengthened growth strategy in tackling retail’s current challenges.
“Bill Brenner brings to MCG business development and leadership expertise to take us to the next level of success,” says David J. Katz, executive vice president and global chief marketing officer. “His performance will be supported and strengthened by MCG’s core competencies in raising brand awareness, first-in-class in-store service, increased consumer engagement and data-driven consumer insights. We are confident,” says Katz “this is the right combination to guide MCG to continued growth and success in today’s disrupted retail environment.”
Brenner brings a depth of experience in the retail marketing services industry to his new position. He joined, and built, National Marketing Services (NMS) after graduating from Northwestern University where over a fifteen-year period, he led NMS’s exponential growth. Under Brenner, annual revenues rose from $1.5 million to $37 million and operations expanded to cover all 50 US states and Canada. The company provided in-store service to Toys-R-Us, Staples, Target, Walmart, The Home Depot, Lowe’s and Petco and classifications including toys, furniture, office supplies, games and pet products.
While at NMS, Bill helped establish a trade association for the industry, NARMS (National Association of Retail Marketing Services,) serving first on its board and then as chairman. In 2009, Bill sold NMS to the SPAR Group Inc., a publicly traded service provider where he stayed on for several years as senior vice president of business development.
“I am excited to join MCG,” says Brenner. “This is a time of new opportunities to engage with consumers at point-of-sale. I look forward to optimizing MCG’s outstanding record of success, its network of talent, and most important, extending it in innovative ways in the new world of commerce.”
As the #1 provider of in-store, general merchandising services, MCG generates success for brands and retailers at point-of-sale. MCG keeps fixtures filled, demonstrates products to consumers and store personnel, provides real-time market intelligence and reporting, enhances consumer engagement and increases sales. MCG’s success in-store is delivered by a network of 4,000 employees who live within 10 miles of every major shopping mall and department store in the in the United States providing a competitive advantage at over 10,000 retail locations nationwide. MCG is an affiliate of Randa, the world’s leading men’s accessories company. More information is available at www.mcgconnect.com
Randa: Leading with Accessories
Randa produces men's belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide. More than the world’s largest men’s accessories company, Randa uses its scale and expertise to create and expand powerful brands, exceptional products and extraordinary shopping experiences. For more information www.randa.net.