Monday, July 25, 2016

Fendi Models Walk on Water


Sunset at the Trevi fountain in Rome, where Anita Ekberg once frolicked in Fellini's "La Dolce Vita;" the location was reimagined as an ethereal, transparent runway for Fendi's 90th anniversary fashion show.

According to legend, in 19 BC, Roman soldiers, driven by thirst and desire, were led to fresh water by a beautiful girl: At that location an aqueduct and great fountain were built. Two millennia later, not much has changed. 


Apropos of fan expectations, models including Kendall Jenner and Bella Hadid appeared to walk on water, wearing gossamer garments evocative of the Fendi"Legends and Fairytales"  water nymph theme.


The Trevi Fountain reopened last November after an extensive renovation, funded by Fendi. And, Italian politics being what they are, the brand received permission from the Roman mayor's office, later revoked, to conduct their fashion show over the monument.


The fountain was emptied, a 200 foot long glass catwalk was constructed, and the fountain refilled, all in fewer than 18 hours once permission was, once again, granted.


Fendi then shuttled guests from Paris fashion week to the Rome via private jet.

 (c) David J. Katz, 2016 - New York City