“Jeff and I both have a wholesale background, and what we liked about direct-to-consumer was that it’s about getting feedback in real time,” says the New York-based Mayock, who co-designed the line Vena Cava, while Halmos did Shipley & Halmos. “In wholesale, you would ship to the store and it would be a game of telephone to find out what the customer liked or didn’t like.”
In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.