Thoughts on design, technology, marketing, branding and fashion. www.randa.net
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Meet Adam Derry, the Man Putting Tech into Gucci Suits
Wearable technology is the future, I think we can all agree on that. Adam Derry was the mastermind behind will.i.am’s fully functional cellular Gucci suit at this year’s Met Gala. The suit had the capabilities to text, call, play music, and many more features that you wouldn’t believe. The hanger worked as a charger, giving a whole new meaning to “charged up.”
Adam started his creative brand development agency, ADBD, back in 2007. His numerous successful projects caught the eye of will.i.am, and by the end of 2012, he began to act as creative director to the Black Eyed Peas star. He is now a pioneer in the fashion world, pushing culture forward every day.
The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...
Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. - David J. Katz
Once upon a time… business success was based on providing a narrow segment of consumers with a narrow segment of products, uniquely suited to their needs, sourced and advertised locally, and sold at a local store.
Over time, the spread of mass media - TV, national newspapers and magazines - along with the expansion of national retail stores, and the growth of a global and highly efficient supply chain, led to a world of mass marketing, mass production, and massive retailers. The retail world moved from personalized products for localized, niche markets to mass-produced products for mass markets. Mass marketers thrive on "must-have" items - huge volumes of single styles, sold across many market segments to an audience of consumers eager to have the item they saw advertised in mass media, and which, in turn are produced in great scale and efficiency.
This strategy worked. Until it didn’t.