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Showing posts from June, 2016

Meet Adam Derry, the Man Putting Tech into Gucci Suits

Wearable technology is the future, I think we can all agree on that. Adam Derry was the mastermind behind’s fully functional cellular Gucci suit at this year’s Met Gala. The suit had the capabilities to text, call, play music, and many more features that you wouldn’t believe. The hanger worked as a charger, giving a whole new meaning to “charged up.” Adam started his creative brand development agency, ADBD, back in 2007. His numerous successful projects caught the eye of, and by the end of 2012, he began to act as creative director to the Black Eyed Peas star. He is now a pioneer in the fashion world, pushing culture forward every day.

(c) Jason Fitter for Complex, June 22, 2016

What the "Brexit" Means for the Fashion Industry

In the early morning of June 23, British voters decided, in a 52 percent to 48 percent split, to leave the European Union.

The largest economy in the now 27-country bloc, the referendum on EU membership has been closely monitored by international financial markets.

"Good, Better, Best" Meets "Analysis Paralysis"

Applied Behavioral Economics For Wholesalers & Retailers
You have a wide assortment of products and services to offer. Should you present a large number of choices to consumers, or only a few? Should the options be concentrated in one prize zone, or several? What features and benefits should be presented?  

These questions also apply in reverse. As a consumer you have many choices available to you. You need to be aware of factors that influence your decision making, often without your conscience awareness. 

soon-to-be-published research paper adds a spin to two tent-pole consumer behavior models; extremenessaversion and the paradox of choice.

The study suggests that increasing the number of mid-range choices may stimulate a decision to purchase a more expensive item. And, that providing a large number of fairly standard job postings may stimulate a candidate to apply for a more unusual job function or compensation plan. This is interesting, potentially useful, and contradicts prior…

Randa Participates in "Take Our Daughters And Sons To Work Day"

FOR IMMEDIATE RELEASE New York, NY (June 23, 2016) - Randa participated in this year’s national “Take Our Daughters And Sons To Work Day”, held on April 28th. The company’s New York and New Jersey offices hosted 20 children at their parent’s offices. The children benefited from a full day of fun and educational activities,and gainedan understanding of their parent’s jobs and work environments.
Family activities included designing and building a tie, touring Randa’s offices, learning about departmental functions, and a field trip.
Randa supports a culture that enriches their associates personally and professionally. “Take Our Daughters and Sons to Work Day”is a unique opportunity for the company to do so while investing in future generations.

Randa Walks with Kenneth Cole in 2016 AIDS Walk

Randa associates walked with Kenneth Cole in the flight against AIDS in the 2016 AIDS Walk New York. The fundraiser started and ended in Central Park and has raised more than 3 million so far this year. Kenneth Cole Productions raised an outstanding $83,759 for the cause.

Thank you to all who participated. We look forward to the AIDS Walk New York next year and other community involvement opportunities in the future.

Randa Celebrates Spring with Garden Party Lunch

Randa's New York office celebrated the start of spring with a garden party lunch. Associates had a lunch hour full of delicious food, fun and treats. Thank you to everyone who participated in our hat decorating contest and congratulations to our top 3 winners.

At Randa, we believe in the mantra work hard, play hard. Life is short, work somewhere awesome.