Skip to main content

Victoria's Secret Says Goodbye to Swimwear



All good things must come to an end, and Victoria's Secret clearly feels the same way. The global company has announced an end to their swimwear line.

Pink, as a brand of its own, has held up well by growing double-digits in the last quarter, while Victoria's Secret, as a whole, had a sales decline of 7 percent in the past year- specifically with a drop in swimwear.

The L Brands Inc. company has undergone serious changes in the past few months, including the decision to consolidate the company by merging the direct-sales business into the store business. This left as many as 200 employees without a job.

Aside from the end of swimwear, Victoria's Secret will also cease shoes and accessories that were sold through digital channel, along with a decrease of printed catalogs and coupons.

From here on out, Victoria's Secret will focus on three main businesses: Lingerie, Pink and Victoria's Secret Beauty.

For many, Victoria's Secret has been a one stop shop for swimwear and are sad to see the stunning styles go. Shop them now, because once they're gone, they're gone for good.

(C) Taylor Post, 2016

Read the WWD article here.
Read The Columbus Dispatch article here.

Popular posts from this blog

Taking Tips From a Younger Generation

Phyllis Korkki, an assignment editor at The New York Times, visited the garment district in Manhattan to interview designers as part of a story for the newspaper’s Snapchat account. Credit George Etheredge/The New York Times
What Could I Possibly Learn From A Mentor Half My Age? Plenty.

How on earth did I become an “older worker?”

It was only a few years ago, it seems, that I set out to climb the ladder in my chosen field. That field happens to be journalism, but it shares many attributes with countless other workplaces. For instance, back when I was one of the youngest people in the room, I was helped by experienced elders who taught me the ropes.

Now, shockingly, I’m one of the elders. And I’ve watched my industry undergo significant change. That’s why I recently went searching for a young mentor — yes, a younger colleague to mentor me.

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.

Beware of Wombats & Other Vampires

You are surrounded by dangerous WOMBATS. They’re everywhere. Sometimes they hide in plain sight, easy to spot. Other times they are well camouflaged, requiring heightened awareness to identify them. You need to stay alert, it’s important to avoid them. WOMBATs resemble ordinary, productive tasks. However, they are vampires for time and resources, weapons of mass distraction.WOMBATs are seductive. Working on a WOMBAT feels productive.WOMBATs are bad for your career.WOMBATs are bad for your business.WOMBATs infiltrate your work day (and your personal time). Strike them down.WOMBATs may be be ingrained in your company culture: “We’ve always done it that way…” WOMBAT Metamorphosis Alert: A task or project that wasproductive in the pastcanevolve into a WOMBAT in today's environment.Your comfort zone is populated with WOMBATs.More on comfort zones, here.Some people are WOMBATs in disguise. Stay away from them, they are vampire WOMBATs.If you don’t control your WOMBATs, your WOMBATs will…