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Victoria's Secret Says Goodbye to Swimwear



All good things must come to an end, and Victoria's Secret clearly feels the same way. The global company has announced an end to their swimwear line.

Pink, as a brand of its own, has held up well by growing double-digits in the last quarter, while Victoria's Secret, as a whole, had a sales decline of 7 percent in the past year- specifically with a drop in swimwear.

The L Brands Inc. company has undergone serious changes in the past few months, including the decision to consolidate the company by merging the direct-sales business into the store business. This left as many as 200 employees without a job.

Aside from the end of swimwear, Victoria's Secret will also cease shoes and accessories that were sold through digital channel, along with a decrease of printed catalogs and coupons.

From here on out, Victoria's Secret will focus on three main businesses: Lingerie, Pink and Victoria's Secret Beauty.

For many, Victoria's Secret has been a one stop shop for swimwear and are sad to see the stunning styles go. Shop them now, because once they're gone, they're gone for good.

(C) Taylor Post, 2016

Read the WWD article here.
Read The Columbus Dispatch article here.

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