All good things must come to an end, and Victoria's Secret clearly feels the same way. The global company has announced an end to their swimwear line.
Pink, as a brand of its own, has held up well by growing double-digits in the last quarter, while Victoria's Secret, as a whole, had a sales decline of 7 percent in the past year- specifically with a drop in swimwear.
The L Brands Inc. company has undergone serious changes in the past few months, including the decision to consolidate the company by merging the direct-sales business into the store business. This left as many as 200 employees without a job.
Aside from the end of swimwear, Victoria's Secret will also cease shoes and accessories that were sold through digital channel, along with a decrease of printed catalogs and coupons.
From here on out, Victoria's Secret will focus on three main businesses: Lingerie, Pink and Victoria's Secret Beauty.
(C) Taylor Post, 2016
Read the WWD article here.
Read The Columbus Dispatch article here.