The content marketing group, Contently, released a report by analyst Rebecca Lieb to help marketers improve their ROI by rethinking their approach. Research shows that 76% of B2B marketers plan to create more content in 2016 than in the previous year.
"Yet roughly two-thirds of marketers create content without any documented strategy, and over half of both B2B and B2C marketers are not clear on what a successful content program looks like within their organization. They lack a clear sense of both content objectives and the metrics that signal success," says Lieb.
The report reveals why organizations are adopting a content methodology in an effort to improve effectiveness. Developed through research and case studies by Contently and analyst Rebecca Lieb, “Content Methodology: A Best Practices Report” explains:
- · Why a content methodology has become critical to modern enterprises.
- · How leading organizations are developing a culture that facilitates the creation of great content.
- · A step-by-step guide to developing a content methodology.
- · A framework for continuously improving a brand’s content over time.
The report was published on April 5, 2016 by Contently.
See the full report here.