Skip to main content

Under Armour Takes Initiative in 3D Printing for Footwear


3D printing in the fashion and footwear industry has been a prevalent topic of discussion for many years. However, no one has stepped up and used the technology to manufacture a wearable pair of shoes. 

Under Armour has taken the initiative and created the first pair of shoes with 3-D soles that can be purchased. The 'Architech' is a performance shoe that stabilizes athletes during strength and weight training. The shoes retail at $300. 

Still, the shoe is only offered in a limited quantity and Under Armour says they are still a long way from mass production. There are many quirks with 3D printing that need to be worked out. For now, Under Armour plans on testing the waters with 96 pairs and seeing how the consumer reacts to them. 

Although 3D printing in footwear is not 100% here, Under Armour is definitely leaving it's footprint in the pathway of innovation and technology. 

This article is from Fast Company, 03/25/2016
Click here to read the full article.

A Taylor Post, post.


Popular posts from this blog

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14