Skip to main content

Adidas' Plan To Save Our Soles... And Our Oceans

Adidas previewed an environmentally-friendly 3-D-printed shoe prototype last week.
The new midsole is illustrative of Adidas' commitment to end plastic pollution in the world's oceans. The concept consists of an upper made with ocean plastic content and a midsole which is 3-D printed using repurposed content from gill nets. The project is part of Adidas’ continuing partnership with Parley for the Oceans, an initiative that encourages the repurposing of ocean waste.

“World leaders forging an agreement are wonderful, but we shouldn’t need to be told to do the right thing. The industry can’t afford to wait for directions any longer. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create,” stated Eric Liedtke, Adidas group executive board member responsible for global brands. “We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
Additionally, Adidas announced that the company will discontinue its use of plastic bags in early 2016 and will eliminate the use of plastic bottles at its headquarters in Germany.
Sustainability is part of Adidas brand positioning.  Other companies with dedicated sustainability commitments include TimberlandLevi's and the New Belgium Brewing Company. I have provided links to these programs.

Popular posts from this blog

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil


Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.