“World leaders forging an agreement are wonderful, but we shouldn’t need to be told to do the right thing. The industry can’t afford to wait for directions any longer. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create,” stated Eric Liedtke, Adidas group executive board member responsible for global brands. “We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.