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The Day The Beatles Reinvented The Rock Concert

The Day The Beatles Reinvented The Rock Concert

August 15, 1965 - Shea Stadium, New York City.

It was fifty years ago today, Sgt. Pepper taught the band to play.

Fences created to protect fans from Mets' foul balls, now protected four British performers from screaming American teenagers.

Never before had an outdoor sports stadium contained a sold-out crowd for a concert. 
"Band manager Brian Epstein was so skeptical they could sell out an entire stadium, he received a $10 guarantee for every unsold seat..." - The Wall Street Journal
Promoter Sid Bernstein declared,
"Over 55,000 people saw the Beatles at Shea Stadium. We took in $304,000, the greatest gross ever in the history of show business."  -RareNewspapers


Archival photos and footage show hundreds crying, screaming, and even fainting, fans. The noise was deafening; photos document guards covering their ears as the band enters the field.


The play list (set) that night included:
  • "Twist and Shout"
  • "Help"
  • "Can't Buy Me Love"
  • and, "I've Got a Ticket to Ride"
The Beatles, true to their pattern, played only 30 minutes that day. Yet, it was the day the modern rock-concert was invented.


"It was twenty years ago todaySgt. Pepper taught the band to playThey've been going in and out of styleBut they're guaranteed to raise a smileSo may I introduce to youThe act you've known for all these years
Sgt. Pepper's Lonely Hearts Club Band"

Four lads from Liverpool invented more than the modern rock concert, they captured the pathos and ethos of an era.  

What does our current era represent to you, and what can you and your team invent, reinvent, or innovate?


(c) David J. Katz, New York City - Home to Shea Stadium

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