Skip to main content

Consumer Spending: Where Does Her Money Go?

Consumer Spending: Where Does Her Money Go?

When it comes to how and where consumer dollars are spent, not all income levels are created equal.

According to an analysis of expenditures in three income tiers, the average annual spending on key categories such as food, housing, transportation, cell service, health care and apparel reveals some consumer demographics dole out more money on certain goods and services than others.


As the diagram shows, low-income consumers spend a higher percentage of their income on food, housing and health care than higher-income earners, while middle-income consumers are saddled with higher rates on cell-phone service and transportation.

For consumers earning more than $70,000 a year, more money is spent as a percentage of annual income on apparel and related goods and services as compared to other income tiers.

The spending trends suggest that low- and middle-income consumers have less money to spend on full-price apparel, which may partly explain the strength of the off-price retail sector.


Popular posts from this blog

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.