Disclaimer: These are my personal opinions. Later this week I will delve into viewing data, tweets, and peer review. As it is said, "everyone is entitled to his or her own opinion but they’re not entitled to their own facts."
Budweiser “Lost Dog”: Along with the rest of America I welled up at last year’s “Puppy Love” ad. It was a great example of story-telling and narrative arc; a full Lifetime TV Movie in 60 seconds. This year I looked forward to something equally powerful, and original. Wait, I moaned, not another Golden Labrador puppy, those massive Clydesdales and the same actor? Disappointed, I turned to my wife who shaking her head sobbed, “damn it, they got me again.” Then, she handed me a tissue.
Lindsay Lohan’s manager should be fired. Is it still her mother? After nearly running over two kids with her car - fender dragging under the car, Lohan rolls down her window. “Your mom’s a terrible driver.” “That’s not my mom.” Lohan, known for her real-life DUIs, “I’m sorta your mom. We’re both 25 to 35 years old. We’re both women on-the-go and we’ve both clocked a lot of miles. Believe me…” Prediction: This Esurance’s ad will get talked about, but it won’t sell insurance. Nor should it.
The Uncertainty Principle: Esurance hit their brand message, don’t buy from “sorta” experts, with the Brian Cranston, from “Breaking Bad,” “sorta pharmacist” ad. It’s playful and reinforces their message. My only push-back, you need to be a “Breaking Bad” fan to get the message.
Fiat, take the blue pill. Fiat’s take on Italian “amore” plays on sex, humor, vitality and Viagra. It works; it effectively illustrates that the new Fiat 500X has more umph than the Fiat 500. After four hours at high speed, call your doctor - or a sorta pharmacist.
I see dead people. Nationwide should be ashamed of themselves. “Boy” is well written, well edited, and emotional – it also has a spoiler - dead kids to sell insurance. This ad certainly does not belong at the Super Bowl. I'm not sure that it belongs anywhere. One response heard, “I will never buy insurance from that company.”
Conversely, “No More” works at the Super Bowl: Partly because the NFL needs to reinforce their position against domestic violence, mostly because the message is less gratuitous then Nationwide’s “Boy.” The ad is chilling and based upon a viral Reddit thread on "911" calls.
The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...
Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. - David J. Katz
Dinner Is Printed
By A. J. JACOBS - New York Times
THE hype over 3-D printing intensifies by the day. Will it save the world? Will it bring on the apocalypse, with millions manufacturing their own AK-47s? Or is it all an absurd hubbub about a machine that spits out chintzy plastic trinkets? I decided to investigate. My plan: I would immerse myself in the world of 3-D printing. I would live for a week using nothing but 3-D-printed objects — toothbrushes, furniture, bicycles, vitamin pills — in order to judge the technology’s potential and pitfalls.
I approached Hod Lipson, a Cornell engineering professor and one of the nation’s top 3-D printing experts, with my idea. He thought it sounded like a great project. It would cost me a mere $50,000 or so.
Unless I was going to 3-D print counterfeit Fabergé eggs for the black market, I’d need a Plan B.
Which is how I settled on the idea of creating a 3-D-printed meal. I’d make 3-D-printed plates, forks, place mats, napkin rings, candlesticks —…