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Showing posts from February, 2015

To Successfully Seduce (Recruit) Anyone, Do This

Valentine’s Day, 2015, New York City - I’ve been thinking about Mandy Len Catron’s New York Times essay on love, romance and science. Evidently, 8 million other people have been doing the same. It’s a powerful and engaging article.It relates to this blog, not only as a human interest piece, but also, and more important, as a template for great questions and thought-starters for hiring, team development and collaboration. Perhaps not “more important.”"More than 20 years ago, the psychologist Arthur Aron succeeded in making two strangers fall in love in his laboratory." Last month, a few days before Mandy Len Catron’s essay “To Fall in Love With Anyone, Do This” appeared in (the Modern Love column in the New York Times), she aired some concerns about the coming exposure on her blog, writing that while a few hundred people may see one of her blog posts, thousands would see the Times column. She underestimated by about 8 million. In the essay, Ms. Catron told of how she found lov…

Valentine's Day - Countess Mara's Back

Exciting news.  Countess Mara will appear on the BACK COVER ad in the New York Times Magazine for Valentine’s Day (Saturday/Sunday Issue, February 15, 2015.)  See the attached sheet, and image below.
Total average circulation is 2,149,012 for Monday–Friday and 2,517,307 for Sunday. Each magazine is expected to have 2, or more, exposures, for 5 million+ exposures.
The ad is UGC, User Generated Content.  Submitted via our social media campaign and posted to by the photographer.  
This ad is part of the new Countess Mara national advertising and social media campaign; print, digital and social media (including a new site, Facebook, Instagram and Twitter).
Countess Mara is back.  Back Cover.  Bigger than ever.  More customer engagement, more awareness, more demand, more revenues.
Countess Mara: Wear it and Share it.

We Are All "The Left Shark"

"We are all, on some level, the left shark: getting some things right, screwing some things up, trying to have fun in the process. We're all constrained. We're all flawed. We're all famous. And we're all participating, together, in an awkward dance that will, eventually, make its way to the Internet." - The Atlantic Magazine

For comments from the Left Shark, personally, read this statement from The New Yorker.

"...Feeling O.K. about future. Dance world maybe too toxic for shark like me. Perhaps whole episode not humiliation but wake-up call! Considering move to Austin."

Magazines 3.0 - Will Technology Save Print?

BoF Exclusive | Behind Garage’s Tech-Infused Issue Lara Stone and Binx Walton's covers | Source: Garage

LONDON, United Kingdom — The five cover stars of Garage magazine’s latest issue — Cara DelevingneKendall JennerJoan Smalls, Lara Stone and Binx Walton — will soon release their respective covers via Instagram to a combined audience of 30 million followers. 
On the covers, each of the models is rendered in a way that blends the magic touch of makeup artist Pat McGrathwith the technical wizardry of special effects studio The Mill, which counts Nike, Sony and Google among its clients. But the true reveal won’t happen until the physical issues hit newsstands next week. When viewed using the Garage app, each of the cover stars quite literally jumps off the page, accompanied by sound effects from Alex da Kid.

The Weird Science of Naming New Products

Strategic naming is all around us. You don’t order dolphin, you order ‘mahi-mahi.’ You don’t order ‘Patagonian toothfish.’ You order ‘Chilean sea bass.’ And, the name "Viagra" is based upon “vigorous” plus “Niagara." 

Speak and Write Better. There's an App for That

English Grammar Aids for Both Native Speakers and Students
App Smart | Improve Your English Three free apps to help you improve your command of English-language grammar. Video by Kit Eaton and Dallas Jensen on Publish Date January 28, 2015.
I’M going to be very careful writing this week’s column. I’m trying not to make any grammatical mistakes.
Even though I’ve published millions of words, I’m certain some errors will slip through because we’re all guilty of making grammatical mistakes from time to time. But learning grammar is easier than ever now — with the right apps, of course.
And they are not just for people learning English; they’re also good for those of us who already speak it.

Big Thinkers, Go-Getters & Awesome Ideas

"This workspace has... big thinkers, go-getters, late nights & early mornings, awesome ideas, honest feedback, lots of coffee, challenges and conquerors, dream-chasers, mold-breakers & change makers."by Helen Williams, available at

Super Bowl XLIX: The Good, The Bad & The Ugly

Disclaimer: These are my personal opinions. Later this week I will delve into viewing data, tweets, and peer review. As it is said, "everyone is entitled to his or her own opinion but they’re not entitled to their own facts." Budweiser “Lost Dog”: Along with the rest of America I welled up at last year’s “Puppy Love” ad. It was a great example of story-telling and narrative arc; a full Lifetime TV Movie in 60 seconds. This year I looked forward to something equally powerful, and original. Wait, I moaned, not another Golden Labrador puppy, those massive Clydesdales and the same actor? Disappointed, I turned to my wife who shaking her head sobbed, “damn it, they got me again.” Then, she handed me a tissue. 2014 “Puppy Love”:
2015 “Lost Dog”:

U.K's Selfridges Department Store Goes Gender Neutral

London's iconic Selfridges Oxford Street department store, known for revolutionizing fashion that left lasting impacts on British society, is set to stock its shelves with unisex clothing.
The high-end store is nixing its separate men and women's departments and will instead have three floors of unisex clothing, according to The Daily Mail. Some of the brands featured will include KTZ, Trapstar and Hood By Air.

Selfridges isn't stopping at clothing. The store will also say farewell to its current mannequins and revamp its beauty products and accessories.

"We want to take our customers on a journey where they can shop and dress without limitations or stereotypes," Selfridges told The Times Of London. "A space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of 'self.'''
Bravo, Selfridges!