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Pay It Forward - 2015

"You don't pay love back; you pay it forward.” 
— Lily Hardy Hammond, in her book The Garden of Delight (1916). 
Although the concept dates back to the Old Testament and ancient Greece, Hammond’s is the first known usage of the term “Pay it forward.”

Pay It Forward to 2000

In 2000, Catherine Ryan Hyde's novel Pay It Forward was published and adapted into a film of the same name, starring Kevin Spacey, Helen Hunt and Haley Joel Osment.  
“Pay It Forward,” according to the novel, is an obligation to do three good deeds for others in response to a good deed that one receives. Such good deeds should accomplish things that the other person cannot accomplish on their own. 
In this way, the practice of helping one another can spread geometrically through society, at a ratio of three to one, creating a social movement with an impact of making the world a better place.

Pay it forward to 2006 

Blake Mycoskie, befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a shoe company that would match every pair of shoes purchased with a pair of new shoes given to a child in need.
As of 2014, Toms has donated more than 35 million pair of shoes.

Pay it forward to 2010  

For every pair of glasses sold by Warby Parker, the company donates another pair to VisionSpring, a charity that trains people in low-income communities around the world to conduct eye exams and set up businesses selling glasses for a few dollars a piece. Warby says that, as of 2014, it has donated one million pairs of glasses.
 “When we launched Warby Parker,  we thought we were going to have to beg our parents to go online and buy one or two pairs a day to keep us in business,” co-founder and co-CEO Neil Blumenthal told Wired Magazine this year. “So this wildly exceeds our expectations.” 

Pay It Forward to 2015

 Last week, on Christmas Eve, I read an article in the New York Times describing, “Suspended Coffee.” 
Suspended coffee is a Neapolitan tradition dating back to World War II.  Patrons of coffee shops pay for an extra coffee, receive a receipt, and leave the receipt in an unused coffee pot to be claimed by those unable to afford a cup.  “No one,” say Neapolitans, “should go without coffee.”
The gesture has spread throughout Italy.  In fact bars in Sweden and Brazil have picked up the practice. 
We need not create a business with charity as a core proposition to “Pay It Forward.”  Every day we have opportunities to show gratitude and generosity. We receive much; we should resolve to pass forward at least some.

(c) David J. Katz - New York City - January 2, 2014

Randa Accessories has launched several "Pay It Forward" initiatives that will rollout throughout our North American offices in 2015. These include; "Toys for Tots" and "Mercado Global."  More information to follow.
Image Credits 
Pay It Forward (2000)
Warner Bros.
Book by Catherine Ryan Hyde; Screenplay by Leslie Dixon
Directed by Mimi Leder
Image of Blake Mycoskie
Image of woman with glasses
WP Video
Warby Parker 
Coffee Receipts
Gianni Cipriano for The New York Times

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