Grocery Deliveries in Sharing Economy
This article is an interesting pairing with our prior posting regarding Shyp, Click & Ship. The model for third-party services, shipping and shopping is undergoing fundamental change, and this change is accelerating and obviating currently successful business models. DJK
When you buy groceries from Instacart, the company summons a green-shirted “personal shopper” through its smartphone app to pick up your items from a grocery store and deliver them to you. Credit Peter DaSilva for The New York Times
“I hope you realize that you are about to witness a remarkable display in ineptitude,” the technology investor Michael J. Moritz said as he entered a Whole Foods store in San Francisco one recent afternoon.
Mr. Moritz, the chairman of the venture capital firm Sequoia Capital and a recipient of a British knighthood last year, was wearing a bright green T-shirt bearing a logo for Instacart, a two-year-old grocery delivery start-up that Sequoia has invested in. He was here to show me what it’s like to work for the start-up — in particular, how unexpectedly difficult it is to quickly and accurately buy and deliver an assortment of groceries for a stranger.