"Every time our customers walk through a door it could be the start of a special occasion, and we don’t want to miss it.” - Countess Mara
For Press or Trade Information:
The Office of Chief Marketing Officer in New York City
FOR IMMEDIATE RELEASE New York, NY (November 14, 2014) – Countess Mara, designer of neckwear and men’s accessories since 1938, is launching a new national advertising campaign Countess Mara – For Every Occasion. The campaign debuts as three full-page ads in the November 16 issue of T Magazine, and continues with National print and social media advertising throughout 2015.
The campaign will use images of real people in real occasions selected from user-generated content to celebrate great style and special occasions. While other brands have incorporated user-generated content into their social media, marketing and ecommerce, this is rare in the apparel and accessories industry that UGC has become the primary driver of advertising. A new website www.countessmara.com has also been designed, reflecting the UGC approach, as a social sharing vehicle where real people share their #CountessMara occasion photos. The Countess Mara social media platforms follow suit, reflecting the Countess Mara – For Every Occasion campaign on Facebook and Pinterest and hashtags and special events with @countessmara on Instagram and Twitter.
“At Countess Mara we embrace change.” said David Katz, executive vice president and chief marketing officer, Randa Accessories, owners of the Countess Mara brand. “Our new ad campaign is inspired by years of consumer engagement. Our customers have already shared thousands of photos embracing Countess Mara as part of their own special occasions. We created, or should I say that our customers have created, this new campaign to readily share their enthusiasm with their peers and the public.. Every time our customers walk through a door it could be the start of a special occasion, and we don’t want to miss it.”
Countess Mara has been furnishing men with accessories that fit every occasion for nearly 80 years. The brand has a history of innovation and iconic imagery and a connection with popular culture. From the rat pack, martinis and microphones to the rap pack, champagne and smartphones, Countess Mara has been there. Today the product has been updated, elevated and made more relevant. The marketing aligns with the way customers share their special occasions and with Countess Mara – For Every Occasion, Countess Mara is integrating itself into the social mainstream.
Countess Mara – For Every Occasion: Ties, Bow Ties, Cuff Links, Tie Bars, and other accessories.
Available at Macys, Belks and other fine stores, web sites, and everywhere special occasions occur.
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