Skip to main content

First the Parade, Then Black Friday


Originally known as the Macy’s Christmas Parade, in 1920 first generation immigrant employees welcomed Santa Claus to Herald Square and enthroned him on the Macy's balcony at the 34th Street store entrance. Over a quarter of a million people attended and the parade became an annual event. In 1924 the parade was rebranded the Macy’s Thanksgiving Day Parade and first featured animals from the Central Park Zoo.
The first balloon was “Felix the Cat” in 1927. Felix clawed some telephone wires and promptly caught fire. Cats have evidently been problematic for the parade. In 1997, high winds pushed the Cat in the Hat balloon into a lamppost and the falling debris struck a parade-goer, fracturing her skull and left her in a coma for a month. Size rules were implemented the following year.

During World War II, due to rubber and helium shortages, the balloons were deflated and donated to the US government for scrap rubber.

In 1968 the Macy’s creative team added parade floats to the event. As large as 40 feet by 28 feet, all floats fold into a 12-foot by 8-foot box in order to go through the Lincoln Tunnel.

Commencing in 1996 Macy’s allowed fans to view the balloons being inflated. This is now an annual event.

More than 3.5 million people watch the Thanksgiving Day parade, in person, with 50 million joining by television and social media.

David J. Katz
November 25, 2014
New York City

Popular posts from this blog

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.