Skip to main content


Showing posts from July, 2014

Grammar Supposition: Presume the Following Assumption

Assume’ or ‘presume’?
Presume: to take for granted, assume, or suppose
Suppose to assume (something), as for the sake of argument or as part of a proposition or theory
Assume: to take for granted or without proof: to assume that everyone wants peace. Synonyms: suppose, presuppose; postulate, posit.
In common usage both assume and presume can mean ‘suppose’ and are often interchangeable in this meaning.  However, technically there is a subtle difference between the two where presume is to ‘suppose to be the case on the basis of probability’:
two of the soldiers are missing and presumed dead
Assume on the other hand is to ‘suppose to be the case without proof’:
I simply assumed it to be true
Both words also share other meanings that can be summarized as ‘to take on oneself’. In this sense assume is generally used to describe taking on a role:
I assumed the role of the captain of the team
Whereas presume is generally used when taking on an attitude:

he had presumed too great a level of familiar…

Don’t Create a Product, Create a Whole New Way of Thinking

We all know the story.  A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. All the pieces are in place to create “disruptive innovation” and “cross the chasm,” but the results are disappointing. What’s missing?

Nike’s Secret Vending Machine

Nike’s Secret New York Vending Machine Trades Free Swag For FuelBand Points

How to Persuade Anyone of Anything in Ten Seconds

You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, “I feel for you. I really do.” There are books about this. But don’t waste your time. They are all garbage. I’ve been on both sides of this equation. I’ve had people pitching me. But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator. Perhaps the hardest thing for me was when I was doing my “3am” web series for HBO. I had to walk up to random strangers at 3 in the morning on the streets of New York and convince them within 5 seconds to spill their most intimate secrets to me rather than kill me. Not quite an elevator pitch but the same basic idea. I had a lot of practice. I probably approached over 3000 people cold. In some cases people tried to kill me.…

Robotype - A Font Farewell to Old Type

Google’s New Font Tries to Anticipate the Future
In the photo, you can see the notations made by the design team on an earlier iteration.

In the beginning, there was Apple. When Steve & Co. were obsessing about how to make computers feel as beautiful as possible, typography was singled out for special attention. They wanted type on the screen to look just as perfect as it could in print—a grand plan to make computer interfaces into crafted objects every bit as beautifully considered as a hand-cut letter or a perfectly proportioned chair. And they won. Today we see more care being piled onto pixels than ever.

Field of Jeans - Levi's Outfits 49ers

49ers fan Olivia Zapalac sports a modified Trucker jacket. Photo By Courtesy Photo

Having put its name on the team’s new building, Levi’s is now looking to dress fans of the San Francisco 49ers.

And it might be the start of a broader program to co-brand Levi’s with other professional franchises in football and other sports.

Rent The Runway's Next Phase

 “We really wanted to attack Zara and H&M head on,” 

A New Material That's So Black... You Can't See It

A team of British researchers has created a record-breaking material, but you might struggle to tell—because it's so black that you can barely see it.

Wearable Technology - Coming to a Sensor Near You - Sooner Than You Think

The soldiers in the wearable revolution are amassing.

And they’re a formidable force, from tech giants Intel Corp., Google Inc. and Apple Inc., to online retailers Net-a-porter and Amazon to brands such as Under Armour and Fossil. 
The Alert Shirt lets the wearer experience what the players are feeling. Photo By Courtesy Photo

3-D Nose Job

Sometime in 2005, Beauty the bald eagle was shot in the face by a poacher, which damaged her beak badly enough that she couldn’t eat on her own. Animal rescue workers found her before she starved to death, and volunteers at the nonprofit group Birds of Prey Northwest nursed her back to health via tube-feeding and, later, hand-feeding with forceps. But it became increasingly clear that her beak was never going to grow back — meaning that Beauty would never be able to feed herself. She was on track to be euthanized.

Slow Customer Traffic Worries Retailers

American retailers may have more than a weather problem.

Silicon Valley Sharknado

In “Terminator,” Musk said, the humans who created the replicants did not expect the machines to turn evil. “It is sort of like that Monty Python thing: ‘Nobody expects the Spanish Inquisition,’ ” the 43-year-old inventor and mogul said, warning: “But you’ve got to be careful.”

Probing Brain’s Depth, Trying to Aid Memory

PHILADELPHIA — The man in the hospital bed was playing video games on a laptop, absorbed and relaxed despite the bustle of scientists on all sides and the electrodes threaded through his skull and deep into his brain.