Skip to main content

Step One: Look at it; buy it. Step Two: Ship it before you buy it. Amazon has you covered.


Amazon Prime Delivery Drones are a few years away, according to amazon.com CEO, Jeff Bezos.  However, starting yesterday, you can point your iPhone at something you like, and Amazon’s updated shopping app places it in your shopping cart, automatically.  Amazon calls the new feature “Flow,” and it recognizes items by analyzing their shape, color, size, text and appearance.  It actually works. 


I tried the flow feature at home last night and it successfully identified, and placed in my Amazon shopping cart, 8 of 10 items I pointed my phone toward, including: milk, mustard, toothpicks, The New Yorker magazine, and Dave Eggers new book “The Circle.” Little blue sparkles appear on your screen, like magic pixie dust, and surround each item until it is identified; this averaged about 2 to 3 seconds. Flow even recognized 3 items in my refrigerator, simultaneously. 

The next phase?  Predictive Shipping.  Amazon will ship your product… before you buy it.  Two months ago Amazon was granted a patent for “anticipatory shipping,” an automated process to start delivering your package before you click “buy.” Amazon’s algorithms use consumer data including prior orders, product searches and wish lists; they even monitor how long your mouse “hovers” over an item.  Amazon has long used “big data” to competitive advantage; this is powerful potential application to decrease delivery time and provide near instant gratification.


Imagine What’s Next:  Think of an item and Amazon delivers it to your 3-D home printer.


- David J. Katz

Popular posts from this blog

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14