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At JCPenney "When it fits, you feel it."

JC Penney Promotes New Tagline During Olympics Opening Ceremony





"You know it when it lets you rise to greet the world. A fit that lets you stand out a little brighter, move a little faster, part crowds a little easier. When it feels so right you wear it again and again and again, like a charm that always knows exactly how to win."

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