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Lease a Patek Phillipe Watch, Chanel Handbag, or McQueen Dress

Subscription-based luxury good rentals are having their "it" moment.  The latest entry into this market is ELEVEN JAMES, founded by Randy Brandoff (formerly of NetJets) the start-up provides members $10,000 "and up" watches for two month stints for a monthly fee of $249 (or higher for the "Connoisseur Collection" of even more expensive pieces from Panerai, IWC, Patek Phillipe). Subscribers, called "members", will receive a new watch every few months, depending on demand, and get invitations to local parties and watch-centric events.

Eleven James joins Bag, Borrow or Steal, Rent the Runway, "NetFlix for Dress", Le Tote, and other rental or subscription luxury goods providers in sating the market demand for bling, glitz, and one-upping the Joneses. 

David J. Katz
January 19, 2014

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