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Lease a Patek Phillipe Watch, Chanel Handbag, or McQueen Dress



Subscription-based luxury good rentals are having their "it" moment.  The latest entry into this market is ELEVEN JAMES http://elevenjames.com/, founded by Randy Brandoff (formerly of NetJets) the start-up provides members $10,000 "and up" watches for two month stints for a monthly fee of $249 (or higher for the "Connoisseur Collection" of even more expensive pieces from Panerai, IWC, Patek Phillipe). Subscribers, called "members", will receive a new watch every few months, depending on demand, and get invitations to local parties and watch-centric events.






Eleven James joins Bag, Borrow or Steal http://www.bagborroworsteal.com/, Rent the Runway http://www.renttherunway.com/rtr_home, "NetFlix for Dress", Le Tote http://www.letote.com/, and other rental or subscription luxury goods providers in sating the market demand for bling, glitz, and one-upping the Joneses. 




David J. Katz
January 19, 2014

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