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Fashion Helmets for Super Bowl XLVIII

The CFDA Designers Gear up for the Super Bowl

David Yi | Elle Magazine

Designs by Dennis Basso, Alice & Olivia, and Pamela Love / Photo: Courtesy of Bloomingdale's

In honor of Super Bowl XLVIII on February 2, the Council of Fashion Designers of America has partnered up with Bloomingdale’s and the National Football League to create 48 one-of-a-kind helmets. Each of the helmets are to be auctioned off, with 100 percent of the proceeds benefitting the NFL Foundation. 

Here, some of our favorite designers speak exclusively with ELLE on their custom creations.

Cynthia Rowley designed her helmet with a minimalistic palate in white, adding rabbit ears for a whimsical touch.
Photo: Courtesy of Bloomingdale's

“[It’s like] pulling a rabbit out of a hat,” she explained to us.
Georgina Chapman of Marchesa remained true to her brand, covering a helmet with intricate embroidery and crystals. All it needs is a frothy gown and a red carpet.
Photo: Courtesy of Bloomingdale's

“Our helmet is very Marchesa!” Chapman says. “We applied intricate embroidery and crystal accents to the helmet.”

Jewelry designer Dana Lorenz of Fenton/Fallon went with an Art Deco theme in gold.
Photo: Courtesy of Bloomingdale's

“The Fallon girl loves a combination of graphic and glamorous,” Lorenz says. “The brassy, gold spike framework mimics the cage structure of the Chrysler Building and is punctuated with an army of pearl studs.”

Rachel Zoe wasn’t shy with her love of sequins, covering the entire helmet with sparkle.
Photo: Courtesy of Bloomingdale's

Additional designers included in the lineup are Diane von Furstenberg, Donna Karan, and John Varvatos, among others. The helmets will be displayed in the windows of Bloomingdale’s 59th Street flagship and online beginning January 15. The auction will run through February 4 at, where bidding starts at $248.

One fantasy football scenario still left to imagination: Witnessing Peyton Manning throw a game-winning football in one of these.

Now that would be priceless.

Read more: Designer Super Bowl Helmets - CFDA/ Bloomingdale's Super Bowl XLVIII - ELLE

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