Wednesday, May 29, 2013
Thursday, May 23, 2013
Study: Forget a Word? Make a Fist
PROBLEM: Sometimes a word is on the tip of your tongue, and it's so close a slight breeze would blow it out. But it doesn't come. Why? Maybe because you were sitting there with your hands just hanging open like a paper doll.
Making a fist with one hand has been shown to increase activity in the brain on the opposite site of your body about 90 seconds later. Right-hand clenching (which activates parts of the brain's left hemisphere) has been associated with experiencing emotions of the sort controlled by the left brain (those involved in "approach," e.g., happiness and anger). Left-hand clenching, meanwhile, is believed to bring on "withdrawal" emotions (e.g., sadness and anxiety). We also know that athletes perform better under pressure when they make a fist with their left hand. What other cognitive functions can we mess with by making fists?
METHODOLOGY: Researchers at Montclair State University led by Ruth Propper gave memory tests to 51 right-handed individuals -- they were right-handed in that they scored of 80 or higher on the Edinburgh Handedness Inventory, which exists. The subjects had to memorize and then recall words, which they did while clenching and relaxing their hands around a tiny pink ball in specific sequences. …
Tuesday, May 21, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Read more: Cary Grant Tie Dimple - Cary Grant Classic Style - Esquire
Monday, May 13, 2013
Tuesday, May 7, 2013
Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuffby Maria Popova
My view is that branding is the process of attaching an idea to some object, or to a service or organization.
Article in BrainPickingsThe word “brand” is derived from the Old Norse wordbrandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.