Benefit Is Launching Makeup Kiosks…
These days, airport security can get pretty intense, so if you’re smart you probably arrive much, much earlier than your flight, “just in case.” As wise as that is, the extra hour or so you have to spend waiting for your flight can get pretty boring, especially if you’ve already all your September issues. Shopping would be a great way to kill time, but most airport stores consist primarily of touristy knick-knacks and overpriced scarves. Now, though, makeup brand Benefit (who already made headlines this week with their raunchy video ad) is launching a line of airport kiosks, so you can while away the hours buying things you’ll actually use.
The “Glam Up and Away” carts will sell Benefit’s 30 most popular products (like their mascara, pore-minimizing primer, and travel kits) in adorable vintage pink bus shaped stands and will also have touchscreen where users can browse beauty tips and tricks. We think the whole concept is pretty genius, especially given how often we forget to put eyeliner in our carry-on for our always necessary post-flight touch up.
The first kiosk is already set up at the Austin-Bergstrom International Airport in Texas, and by the end of 2013, you’ll also be able to find them in New York City’s John F. Kennedy Airport and McCarran International Airport in Las Vegas.