Skip to main content

Makeup Kiosks

Benefit Is Launching Makeup Kiosks…
In Airports

benefit makeup airport kiosk
These days, airport security can get pretty intense, so if you’re smart you probably arrive much, much earlier than your flight, “just in case.” As wise as that is, the extra hour or so you have to spend waiting for your flight can get pretty boring, especially if you’ve already all your September issues. Shopping would be a great way to kill time, but most airport stores consist primarily of touristy knick-knacks and overpriced scarves. Now, though, makeup brand Benefit (who already made headlines this week with their raunchy video ad) is launching a line of airport kiosks, so you can while away the hours buying things you’ll actually use.
The “Glam Up and Away” carts will sell Benefit’s 30 most popular products (like their mascara, pore-minimizing primer, and travel kits) in adorable vintage pink bus shaped stands and will also have touchscreen where users can browse beauty tips and tricks. We think the whole concept is pretty genius, especially given how often we forget to put eyeliner in our carry-on for our always necessary post-flight touch up.
The first kiosk is already set up at the Austin-Bergstrom International Airport in Texas, and by the end of 2013, you’ll also be able to find them in New York City’s John F. Kennedy Airport and McCarran International Airport in Las Vegas.


Popular posts from this blog

Taking Tips From a Younger Generation

Phyllis Korkki, an assignment editor at The New York Times, visited the garment district in Manhattan to interview designers as part of a story for the newspaper’s Snapchat account. Credit George Etheredge/The New York Times
What Could I Possibly Learn From A Mentor Half My Age? Plenty.

How on earth did I become an “older worker?”

It was only a few years ago, it seems, that I set out to climb the ladder in my chosen field. That field happens to be journalism, but it shares many attributes with countless other workplaces. For instance, back when I was one of the youngest people in the room, I was helped by experienced elders who taught me the ropes.

Now, shockingly, I’m one of the elders. And I’ve watched my industry undergo significant change. That’s why I recently went searching for a young mentor — yes, a younger colleague to mentor me.

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.

Beware of Wombats & Other Vampires

You are surrounded by dangerous WOMBATS. They’re everywhere. Sometimes they hide in plain sight, easy to spot. Other times they are well camouflaged, requiring heightened awareness to identify them. You need to stay alert, it’s important to avoid them. WOMBATs resemble ordinary, productive tasks. However, they are vampires for time and resources, weapons of mass distraction.WOMBATs are seductive. Working on a WOMBAT feels productive.WOMBATs are bad for your career.WOMBATs are bad for your business.WOMBATs infiltrate your work day (and your personal time). Strike them down.WOMBATs may be be ingrained in your company culture: “We’ve always done it that way…” WOMBAT Metamorphosis Alert: A task or project that wasproductive in the pastcanevolve into a WOMBAT in today's environment.Your comfort zone is populated with WOMBATs.More on comfort zones, here.Some people are WOMBATs in disguise. Stay away from them, they are vampire WOMBATs.If you don’t control your WOMBATs, your WOMBATs will…