With summer fast approaching, it’s time to consider your key accessories for the coming season – the type of items that will individualise any look and become a trademark of your personal style. Whilst it would be satisfying to opt for an in vogue Panama hat or linen pocket square, ultimately, these items are exclusive to the summer and will not integrate into your autumn/winter looks effectively.
With this in mind, if you are searching for a high summer accessory that is also versatile enough to adapt to any future occasion or scenario, a piece of male jewellery could be the perfect option.
The new collection by Lusardi London – now available at Topman London – is a great place to begin looking for such adornments. Consisting of gold coloured necklaces, rings and bracelets, the collection evokes an audacious guise. The use of skulls, upside-down crosses and a crown of thorns only reinforce this bold, statement theme.
The pick of the range is the ‘Mask’ ring. The masquerade concept brings a cultural/theatrical flair to your finger, yet the smooth curvatures of the face helps bring an unexpected subtlety to the piece.
In case Topman’s endorsement of Lusardi is not convincing enough of the brand’s style, famous celebs have been seen sporting pieces of the jewellery collection – including many Made In Chelsea characters and well-known model James Quaintance. It should also be noted that all items of the collection are 100% metal and finished with a gold shine, ensuring the quality of the product is as strong as its style.
Whilst one might view the Lusardi collection as overt and flamboyant, if worn with a simple crew neck t-shirt, chino shorts and trainers, this jewellery can provide an interesting twist to any summer look.
The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...
Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. - David J. Katz
In fashion and retail, Dopamine is the drug of choice.
Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more.
Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too.
In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.