Skip to main content

World's Most Luxurious Neckwear?


Is This the Most Luxurious Neckwear in the World?
CINABRE, from the Neck Dresser of Paris - BY BUREAU OF TRADE



Finding, curating, and selling quality goods, while educating guys on what it is they're actually buying, is Bureau of Trade's mission and one they do quite well. Each week the site is bringing GQ readers thoughtfully selected items for all of life's needs. Up today: a neckwear line that gives "luxury" a whole new meaning


What kind of man leaves a lucrative banking career to pursue a life making accessories? A man willing to stick his neck out. Meet Alexandre Chapellier, founder of CINABRE, the so-called "Neck Dresser of Paris," whose coveted bow ties, neckties, lapel flowers, and scarves have reset the standard for quality and luxury. They've jazzed up the jugulars of the French fashion cognoscenti, and they've recently made their way stateside. To which we say: bienvenue.


It's not garish colors or overwrought patterns that make these ties stand out (although some of them speak loudly). It's the way they're made. By hand. In three different locations in France. The patterns are created by Chapellier in his Paris workshop. The textiles are then printed in the same workshop where Herm?s prints its accessories. And then every piece is sewn and finished in Chapellier's small factory in the Loire Valley. Like Louboutins for your nape, each piece is backed with bright red silk. There is luxury, and then there's whatever the hell Chapellier is doing to make all other luxury seem cheap.

We've pulled a few pieces from CINABRE's latest collection. In silk and cotton, they're perfect for a summer occasion... less so for the workday. That would be dangerous: wearing these ties makes us want to quit our own jobs to pursue our passions. Namely, vacationing in the places where Chapellier works. For the rest of our lives. - Micah Fitzerman-Blue





Popular posts from this blog

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.