The Role Of Performance Technology
Having entered the year’s final chapter, this is often considered a time to reflect on the months and perhaps years gone by. However, society’s current obsession with nostalgia is a constant reminder of yesteryear, with the prevalence of retro-inspired designs not only in the world of fashion but pop culture in general.
Although previous decades have gifted menswear numerous timeless wardrobe staples, the dizzying barrage of heritage designs, Polaroid image filters, 1980s synthesizers and festive Fair Isle knitwear can at times be more than a little nauseating.
With a New Year approaching, we can instead choose to look ahead and attempt to predict the future trends and developments that may soon become reality. Technology is often the key to any industry advancement and in its cold and clinical resolve lies the perfect antidote to nostalgia’s warm, fuzzy reassurance.
More so than before, the past twelve months have seen the amalgamation of performance technology and cutting edge design in men’s fashion. The new generation of innovative and technical clothing is not the cumbersome and bulky outdoors wear worn by ramblers and hikers alike but is instead constructed using modern, lightweight fabrics and cutting edge techniques.