Louis Vuitton is by far the most valuable luxury brand in the world, worth $23.577 billion—a 2 percent increase from last year's value—according to a new survey from brand consulting firm Interbrand.
It was a good year for the luxury conglomerate. The company improved its digital experience and launched several apps, entered the fragrance market for the first time, and remained a blockbuster brand in China.
It even got Michael Phelps to star in a steamy ad campaign.
In addition to Louis Vuitton, seven other luxury brands made it onto Interbrand's annual list of the world's most valuable brands. Most experienced major growth, and there were two newcomers to the list.
Interbrand takes into account brands' financial performance, role in influencing customer choice, and ability to command premium prices.
|BRAND||2012 RANK||2011 RANK||2012 BRAND VALUE ($millions)||% CHANGE|
|Tiffany & Co.||70||73||$5,159||15%|
Read more: http://www.businessinsider.com/the-8-most-valuable-luxury-brands-in-the-world-2012-10#ixzz28FpFrfry