Skip to main content

Give us an "R"


Barcelona graphic design company Lo Siento has created a set of sculptural letters that can be read from all sides.


The studio had been working on several projects relating to architecture when they decided to try out “four-dimensional” typography.

The designers constructed the letters from pieces of white card.



When the letters are strung up, the reader can walk around and through words and read them from any direction.

The movie is by Marcel Batlle and Lander Larrañaga.

Photographs are by Lo Siento.

4D Typography is the result of the intersection in an orthogonal way in space of two extrusions of the same character, which allows the spectator to read it from two different positions in space at least.

An observer searching to enjoy a particular architecture is forced to move around and through it. The change in perspective generates new spaces in which light acts in different ways. In this case, it is the typography that makes the effort of abandoning its two dimensions to approach the architectural sense. It does not resign with a third dimension; a fourth one is necessary to complete the reading possibilities. By hanging the typography, the reader is allowed to surround the characters in order to understand all their shapes.

This idea started after Lo Siento carried out several identity projects regarding architecture. This was when the study decided to investigate and develop several volumetric languages starting from basic graphical concepts. One of these languages was 4D typography. It became a personal project from the studio and we decided to develop the whole alphabet. The creation of this alphabet and mistakes that were made during the creation process lead to new ideas for future projects.
Project name/title: 4D paper lettering
Year of work produced: 2011
Work type: Typography / Alphabet
Client: Losiento / self-initiated project
Art direction/Design: Gerard Miró / Lo Siento
Photography: Lo Siento
Work description: Four dimensional alphabet lettering made with paper. Each piece can be read from all 4 sides.

Popular posts from this blog

Taking Tips From a Younger Generation

Phyllis Korkki, an assignment editor at The New York Times, visited the garment district in Manhattan to interview designers as part of a story for the newspaper’s Snapchat account. Credit George Etheredge/The New York Times
What Could I Possibly Learn From A Mentor Half My Age? Plenty.

How on earth did I become an “older worker?”

It was only a few years ago, it seems, that I set out to climb the ladder in my chosen field. That field happens to be journalism, but it shares many attributes with countless other workplaces. For instance, back when I was one of the youngest people in the room, I was helped by experienced elders who taught me the ropes.

Now, shockingly, I’m one of the elders. And I’ve watched my industry undergo significant change. That’s why I recently went searching for a young mentor — yes, a younger colleague to mentor me.

Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.

Beware of Wombats & Other Vampires

You are surrounded by dangerous WOMBATS. They’re everywhere. Sometimes they hide in plain sight, easy to spot. Other times they are well camouflaged, requiring heightened awareness to identify them. You need to stay alert, it’s important to avoid them. WOMBATs resemble ordinary, productive tasks. However, they are vampires for time and resources, weapons of mass distraction.WOMBATs are seductive. Working on a WOMBAT feels productive.WOMBATs are bad for your career.WOMBATs are bad for your business.WOMBATs infiltrate your work day (and your personal time). Strike them down.WOMBATs may be be ingrained in your company culture: “We’ve always done it that way…” WOMBAT Metamorphosis Alert: A task or project that wasproductive in the pastcanevolve into a WOMBAT in today's environment.Your comfort zone is populated with WOMBATs.More on comfort zones, here.Some people are WOMBATs in disguise. Stay away from them, they are vampire WOMBATs.If you don’t control your WOMBATs, your WOMBATs will…