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Real world Gamification in retail?

Think foursquare, farmville, and words with friends.

If you can make time, check out this video from founder Rajat Paharia talking about game mechanics and behavioral economics at Stanford University.

http://www.youtube.com/watch?v=MCfUFpZUk6s&feature=player_embedded#!
http://youtu.be/MCfUFpZUk6s

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