Skip to main content

Be Prepared to Defend GREAT Work


If you want average (mediocre) work, ask for it. Be really clear up front that you want something beyond reproach, that’s in the middle of the road, that will cause no controversy and will echo your competition. It’ll save everyone a lot of time.


On the other hand, if you want great work, you’ll need to embrace some simple facts:


It’s going to offend someone. If it doesn’t offend them, then it will make them nervous. The Vietnam Vets memorial offended a lot of people. The design of Google made plenty of people nervous. Great work from a design team means new work, refreshing and remarkable and bit scary.


If you want something great, you’ve got to be prepared to protect it and defend it. Come back too many times for one little compromise, and you’ll make it clear that average was what you wanted all along.
You can’t tell me you’ll know it when you see it. First, you won’t. Second, it wastes too much time. Instead, you’ll need to have the patience to invest twenty minutes in accurately describing the strategy. That means you need to be abstract (what is this work trying to accomplish), resistant to pleasing everyone (it needs to do this, this and that), and willing, if the work meets your strategic goal, to embrace it even if it’s not to your taste.

Comments

Popular posts from this blog

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil

IMAGE: AUSTIN REED SS14

Stay Hungry. Stay Foolish.

Nine years and 19 million YouTube views later, Steve Jobs's commencement address to Stanford University's graduating class of 2005 has achieved iconic status. Jobs, the Apple visionary who died in 2011 at age 56, delivered a speech that resonated far beyond the Stanford audience, with a masterful mix of personal anecdotes, sparks of insight and universally applicable pieces of wisdom. Each year, especially around graduation season, people discover and rediscover Jobs's speech and its messages for those who seek meaning and purpose in life and at work. - Carolyn Gregoire Note that Steve Jobs originally asked Screenwriter Aaron Sorkin to write this speech: Sorkin was not available.  - DJK Full text of Steve Jobs' commencement address to Stanford University 2005
"I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college gradu…

3D Printed Dinner & Neckwear

Dinner Is Printed By A. J. JACOBS - New York Times
THE hype over 3-D printing intensifies by the day. Will it save the world? Will it bring on the apocalypse, with millions manufacturing their own AK-47s? Or is it all an absurd hubbub about a machine that spits out chintzy plastic trinkets? I decided to investigate. My plan: I would immerse myself in the world of 3-D printing. I would live for a week using nothing but 3-D-printed objects — toothbrushes, furniture, bicycles, vitamin pills — in order to judge the technology’s potential and pitfalls.
I approached Hod Lipson, a Cornell engineering professor and one of the nation’s top 3-D printing experts, with my idea. He thought it sounded like a great project. It would cost me a mere $50,000 or so. Unless I was going to 3-D print counterfeit FabergĂ© eggs for the black market, I’d need a Plan B. Which is how I settled on the idea of creating a 3-D-printed meal. I’d make 3-D-printed plates, forks, place mats, napkin rings, candlesticks —…