“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin hit it right on the nose. We see this all the time in business, nature, and during New York City’s Fashion Week! Product life cycles, advertising campaigns, and achieving profitability all encompass the nature of adaptation. The strategy of adaptation helps us understand how to utilize the changing elements of design, function, or packaging to acclimate to the conditions in particular markets. Darwin’s views of evolution also encompassed adaptation and drew attention to the Galapagos Islands, and at the time, the best kept secret in the Pacific Ocean.
What is important to outline today is that these very diverse, colorful, and stimulating groups of islands have managed to become just like every other tropical getaway. What can they do to differentiate themselves again and prove to be the ‘hidden gem’ of the pacific? The design/retail industry operate in the same fashion (pardon the pun) What brands will survive? And how will these brands stay ahead of the curve in a world that changes before you sent that last tweet?
Only time will tell. But as Charles Darwin surmised, “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
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