Skip to main content

Alternatives to green design
via Tatiana Garcia our sustainably thinking Nautica luggage designer.

In celebration of Earth Day, Nautica, Kipling, Timberland and The North Face employees gathered in Cypress Hills, Brooklyn to convert a vacant lot and an area of the schoolyard at Abraham Lincoln Primary School into neighborhood gardens. We also pitched in at Gregory’s Garden and Floral Vineyard Community Garden. Over 100 volunteers built planter boxes and benches, weeded, shoveled, raked mulch and soil, cleaned up garden beds, moved rocks, planted flowers and more. Multiple members of the community passed by during the day, commenting on our impressive progress and thanking us for our work. Due to our efforts in the various gardens, members of this community will have access to fresh fruits and vegetables, and the kids will be able to learn about science and nutrition by experiencing it firsthand. Thank you to GrowNYC, Paragon Sports, the Cypress Hills Development Corporation, The People’s Food Project, Cypress Hills Verde and all of our volunteers for making our Earth Day event a success.

Popular posts from this blog

Warning, Car Porn

The signature feature is the Rolls Royce Wraith’s Starlight Headliner, consisting of 1,340 LEDs hand-sewn to create an effect of owning one’s personal night sky filled with stars...

Warning, content below represents a man's libidinous fascination with an automobile. It is not Lolita; after all Bradley Berman, the author, is not Nabokov and the Wraith is not underaged. Nonetheless, I find myself simultaneously repulsed... and seduced. David J. Katz

Annotated Guide To Men's Belts

The Complete Guide To Men’s BeltsArticle By  on 11th March 2014 | @gabrielweil


Discounts, Discovery & Delight: 3Ds for Retail Success

In fashion and retail, Dopamine is the drug of choice. Technically, Dopamine is the neurotransmitter of “desire.” Dopamine leaps across synapses in our brain to control our reward and pleasure centers. It enables craving. It induces repeat behaviors. It makes us want more. Therefore, it is in our best interest to create products and experiences which induce the release of dopamine in our consumers. We could use some dopamine for ourselves, too. In our fashion and retail world, there are three primary stimuli, "3Ds," we can control to deliver hits of dopamine: Discounts, Discovery and Delight.